[Bappy Hasan]

The use of video in communication and marketing isn’t new. However, its use has increased in recent years, and you’re increasingly seeing video on your Facebook, Instagram, or LinkedIn timelines. But how popular is video, and is it beneficial for entrepreneurs?

You’re seeing companies and brands allocating more and more budgets for video. These days, you can develop a video with a small budget, limited resources, and in a short timeframe. With a smartphone in your pocket, the barrier to creating and publishing a video is low. A blog post, behind-the-scenes video, webinar, promotional video, or a Q&A session… you can create videos for various purposes.

Does your organization want to use video marketing? Or are you researching the best ways to use video on social media? Then the infographic below from Deposit Photos might be of interest to you. They’ve compiled facts and figures about the use of video marketing on social media.

The power of videos on social media
They specifically looked at the platforms YouTube, Facebook, TikTok, and Instagram, which are interesting to analyze. Did you know that more than 1 billion hours of video are watched on YouTube every day? Or that Facebook Stories spark interest among users? For example, 62% of Facebook users in a study indicated they are more interested in a particular brand after viewing their Stories on the platform. And did you know that vertical full-screen videos are viewed 25% more often on TikTok? And did you know that how-to videos are popular on Instagram? For example, 80% of users in a study indicated they enjoy watching how-to videos.

The State of Video Marketing in 2021
Want to see more statistics about video marketing in 2021? Scroll down to view the infographic. Click on the image for a larger version.

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